Listing Number: 041621-456002
Description
Take advantage of a rare opportunity to own a thriving yoga franchise in Cook County, IL, strategically positioned to benefit from a dedicated, health-conscious community. Opened during the pandemic, this studio has steadily grown to reach close-to-capacity attendance at peak times, with 180 recurring members who value the range and quality of its classes.
The studio’s flexible class schedule offers something for everyone, from hot and powerful sessions to slow, mindful practices, including beginner classes and body-sculpting options. With an encouraging year-over-year revenue increase of +7% for 2024, the studio is positioned for continued success.
The experienced staff of 20 includes W-2 employees and a few 1099 contractors for added flexibility. This team is led by a part-time Studio Sales Leader, supported by dedicated sales staff, cleaning personnel, and certified instructors, ensuring smooth day-to-day operations and an exceptional member experience.
SWOT Analysis:
Strengths:
Established Brand: This studio is part of a recognized yoga franchise, providing brand credibility and marketing support.
Steady Member Growth: With 180 recurring members, the studio enjoys a strong, loyal clientele.
Peak Time Demand: Classes are nearly at full capacity during peak hours, indicating high demand and the opportunity to expand class offerings or implement a waitlist.
Diverse Class Options: With a variety of classes—from hot, intense sessions to relaxing, slow-paced ones—the studio attracts a wide demographic.
Experienced Team: A mix of W-2 and 1099 staff members provides operational flexibility, continuity, and an excellent customer experience.
Weaknesses:
Off-Peak Utilization: Off-peak class times see about 50-60% capacity, which presents an area to improve in member engagement or alternative uses during low-traffic hours.
Seasonal Fluctuations: The summer months tend to see a decrease in attendance, a typical trend for many fitness-related businesses.
Limited Sales Leadership: The part-time Studio Sales Leader may limit sales momentum, especially during key marketing initiatives.
Opportunities:
Expand Off-Peak Attendance: Introducing incentives for off-peak classes or themed sessions could attract new members and fill up quieter times.
Increase Membership Packages: Offer more flexible packages, such as class packs or limited monthly memberships, to cater to different budgets and schedules.
Corporate Partnerships: Form partnerships with local businesses to offer employee wellness programs, boosting visibility and diversifying revenue streams.
Enhanced Marketing for Summer Months: Host workshops, outdoor yoga sessions, or seasonal promotions to retain engagement during slower months.
Upsell Premium Services: Consider adding additional services like yoga retreats, specialized workshops, or premium memberships for added revenue.
Threats:
Market Saturation: Increased competition in the fitness industry, especially from independent studios or digital fitness platforms.
Economic Sensitivity: Like many fitness studios, memberships may fluctuate based on broader economic conditions and discretionary income trends.
Retention Challenges: With a growing fitness industry, retention efforts need to stay strong to prevent members from exploring other fitness options.
This well-established yoga studio offers a vibrant member base, a strong revenue stream, and multiple opportunities for growth. With a supportive franchise framework and increasing demand for wellness services, this is an ideal investment for entrepreneurs and wellness-minded individuals ready to capitalize on the expanding fitness market in Cook County. Reach out today for more information on this promising opportunity!
Listing Details
- Price: $175,000
- Down Payment: $20,000
- Sellers Discretionary Earnings: $0
- Total Sales: $300,300
- Location: Cook County, Illinois
- Inventory: $3,000
- FF&E: $28,000
- Employees: 21
- Year Established: 2021
- Reason for Selling: Pursuit of other career opportunities
- Category: Fitness
